UX research

Alexa for Shopping

Product comparisons grew from thousands to a reported 10 million per month within 90 days of the team’s redesign. I led the international mixed methods research that shaped conversational behavior, guided discovery, and comparison features. Findings were reviewed by a CEO-led team and informed the data sources and architecture supporting the assistant. This contributed to a broader team effort, paving the way for an assistant later used by over 350 million customers in the year to Q2 2026, as reported by Andy Jassy.