felipe casadei

UX research

Voice interaction at Meta

Established motorcycle couriers as a business segment for WhatsApp and shifted success measures from message volume toward interaction quality. Through fieldwork in India, I connected communication patterns with the cognitive demands of working in motion, informing voice interaction, accessibility, and product positioning across languages and professional contexts. The work contributed to a broader shift toward messaging as work infrastructure, in collaboration with product, design, and engineering.

My role

Field researcher.

Research focus

Communication and cognitive demands among motorcycle couriers working in motion.

Methods

  • Fieldwork with motorcycle couriers in India

Full case study

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